The Initiative’s primary goal is to construct and prove large-scale Shared Earth finance models for applied ecological economics, to protect remaining intact ecosystems globally. We deal in applied nature finance - moving intent to action.
The Forever Wild Initiative represents an ambitious effort to unlock nature finance at scale. Our corporate structure enables a multi-pronged approach, governed by an unambiguous, transparent mandate.
The work of the Initiative is guided by a comprehensive ecological-economics framework developed in 2018, in collaboration with a team from Ernst & Young. The core premise of the framework is that durable conservation outcomes emerge only when economics, nature, and society are structurally aligned, rather than treated as competing priorities.
Using the Shared Earth framework, we conceived and created a construct known as a Shared Earth Finance Facility, the purpose of which is to unlock various forms of capital for nature with an ultimate focus on commercial-grade investment. From 2020-2025 we tested and adapted the SEFF construct using a proof-of-concept project spanning 600,000 hectares in Western Australia. The Initiative now owns and runs this project to ensure its perpetual protection and to demonstrate the working principles of ecological economics.
The Forever Wild Initiative has centres of expertise tackling technical challenges in nature finance, including expertise in nature markets, supporting IP&LCs to protect their rights and cultural heritage intellectual property, and quantitative risk modelling for nature investment.
Sunset on a Forever Wild property in our Cape York SEL
Indigenous men from across Cape York visiting our Tropical Wetlands property (Cape York SEL)